Maximise Events with Eventbrite – Quick Tips

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Eventbrite is one of the most comprehensive event management software platforms in the industry. As an online ticketing platform, it offers a range of features to streamline event planning, registration, marketing, ticketing, analytics, and promotion. With a user-friendly interface and powerful tools, Eventbrite UK is the go-to platform for event organizers looking to create successful and memorable events.

In this article, I will provide quick tips on how to make the most of Eventbrite’s features to maximize the success of your events. From collecting custom information from attendees to making your event more discoverable and connecting Eventbrite with other apps, these tips will help you unlock the full potential of this powerful platform.

Key Takeaways:

  • Collect valuable custom information from attendees during the registration process to optimize your event’s success.
  • Make your event more discoverable by selecting the right event type, category, and adding relevant tags.
  • Connect Eventbrite with your favorite apps and services through the Eventbrite App Marketplace for enhanced event planning and promotion.
  • Use tracking links in your marketing campaigns to measure the ROI and effectiveness of your promotional efforts.
  • Implement simple tricks like filling out the address field, customizing event pages, and concise event descriptions to increase ticket sales.

Collecting Custom Information

With Eventbrite, you have the ability to gather valuable custom information from attendees during the registration process. This feature allows you to optimize your event’s success by gathering insights and tailoring your approach accordingly.

For instance, you can ask attendees how they discovered your event, enabling you to gauge the effectiveness of your marketing strategies. By understanding which channels and tactics are driving registrations, you can refine your marketing efforts and allocate resources where they generate the most impact.

Another advantage of collecting custom information is the ability to gather meal preferences for events that provide meals. By integrating meal type questions into your registration form, you can ensure all attendees are catered to and enhance their overall experience.

To start collecting custom information, you’ll need to upgrade to Eventbrite’s Professional package. This will give you access to enhanced customization options for your order form. From there, you can add new questions tailored to your event’s specific needs, maximizing the collection of relevant data.


In the next section, we’ll explore how to make your event more discoverable, ensuring maximum visibility for potential attendees.

Make Your Event Discoverable

To maximize your event’s visibility, it’s essential to make it discoverable on Eventbrite.com and in search results. By selecting the correct event type, categorizing it appropriately, and adding relevant tags, you can optimize event discoverability. This ensures that your event reaches attendees based on their interests and preferences, increasing the chances of attracting the right audience.

When creating your event on Eventbrite, carefully choose the event type that best represents your event. Whether it’s a conference, concert, workshop, or networking event, selecting the appropriate event type enhances the accuracy of search results and helps attendees find events that align with their interests.

Moreover, categorizing your event accurately is crucial for improved visibility. Eventbrite offers a wide range of categories to choose from, ensuring your event is listed in the relevant sections and reaches the appropriate target audience. From arts and culture to sports and fitness, ensure that the category you select accurately represents the nature of your event.

Adding relevant tags is another effective way to increase event discoverability. Tags provide additional context and help attendees find events by specific themes, topics, or characteristics. For example, if you’re organizing a food and wine festival, relevant tags could include “food and drink,” “wine tasting,” “culinary experience,” and more. By carefully choosing tags that resonate with your event, you can attract attendees who are specifically interested in those areas.

Eventbrite also allows you to choose the visibility option for your event. You can make your event public, which means it will be visible to anyone browsing Eventbrite.com or searching for events in your region. Public events have the advantage of reaching a wider audience, increasing your event’s exposure and potential attendance.

On the other hand, if you want to keep your event exclusive to specific invitees, you can choose the private visibility option. This is particularly useful for events with limited capacity or events that are targeted at a specific group of individuals. Private events ensure that only invited attendees have access to event details and registration.

Key Points to Make Your Event Discoverable:

  1. Select the correct event type when creating your event
  2. Categorize your event accurately to reach the right audience
  3. Add relevant tags that resonate with your event
  4. Choose the visibility option based on your event’s goals – public or private

Making your event discoverable on Eventbrite.com and in search results is a vital step in attracting the right audience and ensuring the success of your event.

event discoverability

Step Description
Select the correct event type Choose an event type that accurately represents your event
Categorize your event Select the appropriate category to reach the right target audience
Add relevant tags Include tags that resonate with your event’s themes or characteristics
Choose the right visibility option Determine if your event should be public or private

Connect Eventbrite To Your Favorite Apps

Eventbrite provides a seamless integration experience through the Eventbrite App Marketplace, allowing you to connect Eventbrite with the apps and services you love. Whether you want to streamline your event planning process or enhance your ticketing and promotion efforts, app integrations can play a crucial role in achieving your goals.

Within the Eventbrite App Marketplace, you’ll find a wide range of integrations designed to meet your specific needs. Popular platforms like HubSpot, Spotify Advertising, YouTube, and more are available for integration, ensuring you have access to powerful marketing and promotional tools.

Even if you can’t find a specific integration in the marketplace, there are WordPress plugins that can integrate Eventbrite with your website seamlessly. These plugins offer additional flexibility and customization options, allowing you to tailor your Eventbrite integration to suit your unique requirements.

By exploring the available integrations and connecting Eventbrite to your favorite apps, you can unlock the full potential of this event management platform and streamline your event planning and execution process.


Benefits of App Integrations

Let’s explore some of the key benefits you can enjoy by connecting Eventbrite with your favorite apps:

  • Streamlined Event Planning: By integrating with platforms like HubSpot and WordPress, you can centralize your event management tasks and reduce manual effort.
  • Enhanced Ticketing and Promotion: Spotify Advertising and YouTube integrations can help you reach new audiences and maximize event exposure.
  • Improved Data Management: Integrating with apps like HubSpot allows you to consolidate attendee data, track engagement, and gain valuable insights.
  • Efficient Communication: With Eventbrite integrations, you can seamlessly sync attendee information with your email marketing platform, ensuring effective and targeted communication.
  • Expanded Functionality: The availability of WordPress plugins opens up a world of possibilities for customizing and extending the capabilities of Eventbrite to suit your unique event requirements.

By leveraging app integrations, you can unlock new possibilities, streamline your event management processes, and deliver exceptional experiences to your attendees.

Use Tracking Links Everywhere

Tracking links are a powerful tool in Eventbrite that enables me to track page visits and sales for different marketing campaigns. They allow me to measure the effectiveness of my marketing efforts and make data-driven decisions to improve my event’s success.

I can incorporate tracking links into various marketing campaigns, including email campaigns, direct mail campaigns, and PPC ads. By including tracking links in these campaigns, I can easily track and analyze the performance of each campaign, identifying which channels and strategies are generating the most engagement and conversions.

In addition to digital campaigns, I can also utilize tracking links in printed promotional materials, such as brochures or flyers, to drive attendees to my event website or registration page.

One creative way I use tracking links is by including them in my email signature. This way, every time I send an email, I have the opportunity to drive recipients to my event page and track their engagement.

Furthermore, I can leverage tracking links in my social media posts to direct followers and potential attendees to my event registration page. By using unique tracking links for each social media platform, I can measure the effectiveness of my social media efforts and optimize my strategies accordingly.

inventory management

Another exciting feature of tracking links is the ability to create referral or partner programs. By assigning unique tracking links to partners or referrers, I can track the number of referrals they generate and reward them accordingly, incentivizing them to promote my event.

In summary, tracking links are a versatile and valuable tool in Eventbrite that can be used across various marketing channels and campaigns. By strategically implementing tracking links in my marketing efforts, I can gain valuable insights and optimize my event’s success.

Marketing Channel Use of Tracking Links
Email Campaigns Include tracking links in email communications to measure open rates, click-through rates, and conversion rates.
Direct Mail Campaigns Add tracking links to printed materials to track engagement and conversions.
PPC Ads Utilize tracking links in PPC ads to monitor click-through rates, conversions, and ROI.
Social Media Include tracking links in social media posts to track engagement and conversions from different platforms.
Email Signature Add tracking links to your email signature to drive recipients to your event page or registration page.

Increase Ticket Sales with Simple Tricks

When it comes to increasing ticket sales on Eventbrite, there are a few simple tricks that can make a big difference. By implementing these strategies, you can improve conversion rates, attract more attendees, and maximize the success of your events.

Filling out the Address Field and Including Organizer Info

One often overlooked aspect of event registration is the address field. Providing a complete and accurate address not only helps attendees find the venue easily, but it also adds credibility to your event. Additionally, including detailed organizer information, such as contact details and a brief introduction, can significantly boost sales conversion rates. This builds trust with potential attendees and gives them confidence in the event.

Customizing the Background Colour

The visual appearance of your event page plays a crucial role in attracting and engaging attendees. Customizing the background colour of your event page to match your branding or create an eye-catching design can significantly improve conversion rates. Choose colours that evoke emotions and align with the theme or purpose of your event. A well-designed event page creates a positive impression and entices potential attendees to register.

Concise and Impactful Event Names and Descriptions

When crafting event names and descriptions, it’s important to strike a balance between providing relevant details and keeping the content concise and impactful. Captivating event names and intriguing descriptions can capture the attention of potential attendees and generate curiosity. Make sure to highlight the key features, benefits, or unique selling points of your event, while still being concise and avoiding unnecessary information. A compelling event name and description can lead to higher sales conversions.

Developing a Marketing Plan and Utilizing Event Tools

A well-executed marketing plan can significantly boost ticket sales. Start by identifying your target audience and crafting tailored marketing messages that resonate with them. Utilize the variety of event tools available on Eventbrite, such as email marketing, social media sharing, and promotional offers, to reach your target audience effectively. Implementing these strategies allows you to create a comprehensive marketing campaign that reaches a wider audience and generates more ticket sales.

Analyzing Data and Ensuring Sponsor Satisfaction

Data analysis is a powerful tool for understanding attendee behavior and optimizing your event strategies. Analyze ticket sales data, attendee demographics, and engagement metrics to gain insights into what works and what can be improved. By understanding attendee preferences and behavior, you can make data-driven decisions that increase ticket sales. Additionally, ensuring sponsor satisfaction is crucial for the success of your event. Satisfied sponsors are more likely to continue supporting your events and contribute to your ticket sales efforts.

Conducting Post-event Surveys

Post-event surveys are a valuable tool for gathering feedback and gauging attendee satisfaction. By understanding what worked well and what can be improved, you can enhance the attendee experience and increase ticket sales for future events. Construct a well-designed survey that covers various aspects of the event, such as the venue, speakers, content, and overall satisfaction. Use this feedback to refine your event planning, marketing strategies, and execution for the next event.

Strategies Description
Filling out the Address Field and Including Organizer Info Boost sales conversion rates by providing a complete address and detailed organizer information.
Customizing the Background Colour Improve conversion rates by creating an appealing and eye-catching event page design through background colour customization.
Concise and Impactful Event Names and Descriptions Attract potential attendees with captivating event names and descriptions that highlight the key features and benefits of your event.
Developing a Marketing Plan and Utilizing Event Tools Increase ticket sales by creating a comprehensive marketing plan and utilizing Eventbrite’s event tools such as email marketing and social media sharing.
Analyzing Data and Ensuring Sponsor Satisfaction Make data-driven decisions by analyzing attendee behavior and demographics, as well as ensuring sponsor satisfaction to boost ticket sales and support for future events.
Conducting Post-event Surveys Gather valuable feedback through post-event surveys to enhance the attendee experience and improve ticket sales for future events.

By employing these simple tricks, you can increase ticket sales on Eventbrite and make your events more successful than ever before.

The Power of Event Engagement

Event engagement plays a crucial role in the success of any event. It involves connecting with attendees in innovative ways to create memorable experiences and build lasting relationships. With the rise of mobile technology, event organizers now have the opportunity to leverage various digital tools and platforms to foster engagement throughout the event lifecycle.

To ensure the highest level of event engagement, it is essential to develop a comprehensive marketing plan that encompasses various channels, assets, and timelines. By strategically selecting the right mix of channels such as social media, email marketing, and content marketing, event organizers can effectively promote their events to a wider audience and generate excitement.

Engaging assets, including visually appealing event websites, compelling event descriptions, and captivating multimedia content, can capture the attention of potential attendees and encourage them to participate. By providing valuable and relevant information, organizers can attract and retain the interest of their target audience.

An organized timeline is critical to successful event engagement. By defining and adhering to a schedule that encompasses pre-event, event day, and post-event activities, organizers can ensure that attendees receive timely and relevant information. This can include reminders, exclusive offers, and post-event content that keeps attendees engaged even after the event has concluded.

Leveraging Event Tools for Enhanced Engagement

In addition to the marketing plan, event organizers can leverage a range of event tools to facilitate and enhance engagement. One such tool is social sharing, which allows attendees to easily share event information, updates, and highlights with their networks. This organic promotion can significantly expand the reach of an event and attract more attendees.

Social shares also allow organizers to analyze attendee sentiment and engagement levels. By tracking the number of likes, comments, and shares, organizers can gain insights into what resonates with their audience and tailor their content and marketing strategies accordingly.

Data analysis is another crucial aspect of event engagement. By regularly monitoring and analyzing attendee data, organizers can identify trends, preferences, and areas for improvement. This valuable information can inform future event planning and enable organizers to make data-driven decisions to enhance attendee experiences.

Sponsorship opportunities also contribute to event engagement. By partnering with relevant sponsors, organizers can provide additional value to attendees through exclusive benefits, activations, or experiences. This collaborative approach not only increases participant engagement but also strengthens brand affinity and loyalty.

Gathering Feedback and Fostering Attendee Loyalty

Surveys are essential tools for gathering attendee feedback and gauging satisfaction levels. By creating post-event surveys, organizers can collect valuable insights about various aspects of the event, including venue, content, speakers, and overall experience. This feedback helps organizers understand attendee expectations and preferences, enabling them to make informed decisions for future events.

Furthermore, surveys provide an opportunity to foster attendee loyalty. By demonstrating that their opinions matter and that their feedback is being considered, organizers can strengthen the bond between attendees and the event brand. This can lead to increased attendee loyalty and word-of-mouth recommendations.

In conclusion, event engagement is a critical component of a successful event. By utilizing mobile technology, creating a comprehensive marketing plan, leveraging event tools, and gathering feedback through surveys, event organizers can foster attendee engagement and create memorable experiences that drive attendee loyalty. With the right strategies in place, events can positively impact attendees, sponsors, and organizers alike.

The Importance of Data Analysis

Data analysis plays a crucial role in understanding attendee behavior and improving future events. By utilizing the right event tools and tracking various metrics, you can gain valuable insights that will enable you to make informed decisions and continuously enhance the attendee experience.

Tracking Social Media Engagement

Social media has become a powerful tool for event promotion and engagement. By utilizing event-specific hashtags and monitoring social media conversations, you can gauge the level of interest and buzz surrounding your event. Track the number of likes, shares, comments, and mentions your event receives across different social media platforms to measure its impact and reach.

Collecting Session Feedback

Session feedback is crucial for understanding attendees’ satisfaction levels and identifying areas for improvement. Encourage attendees to provide feedback on individual sessions by utilizing event apps that offer in-app surveys or integrating third-party feedback tools. Analyzing session feedback can help you identify popular topics, speaker performance, and areas where further development is needed.

Gathering Attendee Feedback

Obtaining direct feedback from attendees is essential for understanding their overall event experience. Utilize post-event surveys or feedback forms to gather insights into the attendees’ level of satisfaction, their favorite aspects of the event, and areas that could be improved. This feedback will help you identify strengths and weaknesses, enabling you to make data-driven decisions for future events.

Monitoring Session Quality Through Event Apps

Event apps provide valuable insights into the quality of sessions and overall attendee engagement. By analyzing data such as session attendance, duration, and participant engagement within the app, you can determine which sessions were most popular and resonated with attendees. Use this information to optimize future session offerings and create a more tailored event experience.

Optimizing Communication Strategies with Email Marketing

Email marketing is a powerful tool for engaging attendees and keeping them informed about event updates. By analyzing email open rates, click-through rates, and conversion rates, you can assess the effectiveness of your communication strategies. Experiment with different subject lines, content formats, and calls-to-action to optimize your email marketing campaigns and increase attendee engagement.

Understanding Your Audience Through the Registration Platform

Your event registration platform holds a wealth of data about your attendees. Analyze demographic information, registration patterns, and ticket sales data to gain insights into your audience’s preferences, interests, and behavior. This information will enable you to personalize your event marketing efforts, tailor your content to meet their needs, and enhance the overall event experience.

In conclusion, data analysis is a vital component of event planning and improvement. By tracking social media engagement, collecting session and attendee feedback, monitoring session quality through event apps, optimizing communication strategies with email marketing, and understanding your audience through the registration platform, you can make data-driven decisions that continuously enhance the attendee experience and drive event success.


In conclusion, by utilizing the key features of Eventbrite and implementing the tips mentioned in this article, you can maximize your event’s success. Collecting custom information from attendees allows you to understand their preferences and optimize your event accordingly. Making your event discoverable through proper categorization and relevant tags increases its visibility and attracts the right audience.

Connecting Eventbrite with other apps and services through the Eventbrite App Marketplace enhances your event planning and ticketing efforts. Using tracking links in your marketing campaigns allows you to measure the effectiveness of different channels and optimize your strategies. By engaging attendees through targeted marketing, social sharing, and sponsorship opportunities, you can foster a loyal and enthusiastic audience.

Additionally, analyzing data and gathering feedback through surveys help you continuously improve your events. Understanding attendee behavior, session feedback, and social media engagement enables you to make informed decisions and enhance the attendee experience. Prioritizing attendee engagement and optimizing ticket sales are key in achieving event planning success with Eventbrite.


How can I collect custom information from attendees during the registration process?

To collect custom information, upgrade to the Professional package and customize your order form by adding new questions.

How can I make my event discoverable on Eventbrite.com and in search results?

Select the correct event type, categorize it appropriately, and add relevant tags. Additionally, choose the right visibility option for your event.

Are there app integrations available for Eventbrite?

Yes, Eventbrite offers app integrations through the Eventbrite App Marketplace. There are also WordPress plugins available.

How can I use tracking links in my marketing campaigns?

You can use tracking links in your email campaigns, direct mail campaigns, printed promotional materials, and PPC ads, as well as in your email signature and social media posts.

What are some simple tricks to increase ticket sales on Eventbrite?

You can fill out the address field, include organiser information, customize the background colour of your event page, and keep event names and descriptions concise and impactful. Developing a marketing plan, utilizing event tools, encouraging social sharing, analyzing data, ensuring sponsor satisfaction, and conducting post-event surveys are also key strategies.

How can I increase event engagement?

By developing a comprehensive marketing plan that includes targeted channels, engaging assets, and a timeline. Utilizing event tools like social sharing, data analysis, and sponsorship opportunities can further enhance engagement. Surveys provide valuable feedback and can contribute to attendee loyalty.

Why is data analysis important for event planning?

Data analysis helps you understand attendee behavior, track social media engagement, session feedback, and attendee feedback. It allows you to make informed decisions and continuously improve the attendee experience.

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